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Big Kentaky | 2026

BRIEF
KFC is introducing the biggest sandwich in its entire history

INSIGHT
Arabs naturally do everything big. Yet when you point it out, the usual response is:
“It’s the least we can do.”


EXECUTION
We denied all the “big” allegations while showing just how big Arabs go in everyday life.
Including how big KFC went with its new sandwich.

Peter Samir. 2025. Made in Egypt.

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