BRIEF
e& wanted to launch its new brand platform: Go for More.

INSIGHT
Another way to say “Go for More” is to aim higher—so we took that literally.

EXECUTION 
We partnered with a Guinness World Record skydiving team and asked them to break their own record.

They did.

It was our way of showing what “Go for More” looks like—no speeches, no manifestos, just action.