BRIEF
After years of promoting off-plan developments, Ora wanted to make one thing clear: their projects aren’t promises—they’re delivered.

INSIGHT
In Egypt, real estate ads are packed with celebrity endorsements. But what you rarely see are the people who actually live in those homes.

EXECUTION
An ad gone wrong!

Filmed in a real Ora compound, the campaign playfully captures the irony: when a project is already up and running, the real stars are the homeowners themselves.

Instead of residents watching celebrities sell them a dream, we showed celebrities struggling to shoot the ad—because the residents were already there, living it.