BRIEF
Smiles wanted to recognize their delivery team.

INSIGHT
While Smiles riders are on their bikes every day working for their future, others ride simply for the thrill of it.

EXECUTION
A surprise shift swap between the Hurley UAE team and a group of Smiles riders.
The Hurley riders experience a real Smiles delivery shift, discovering the challenges of the job firsthand.
Meanwhile, the Smiles riders enjoy a well-deserved day off exploring everything the Smiles app has to offer.