BRIEF
After years of silence, Coca-Cola set out to revive its iconic football platform: The Official Sponsor of the Egyptian Fan.

INSIGHT
Egyptians use football terms to talk about everything but football. From work to relationships, football lingo is part of daily life.

EXECUTION
We brought the idea to life through 5 scripts written entirely in football terms, each mimicking a real-life Egyptian moment that has nothing to do with football. From a breakup to a tough talk in a laundry, these everyday stories were told like match commentary, showing just how deep football runs in the Egyptian identity.